HUMAN-CENTERED BUSINESS
I help teams and organizations find new sources of growth by focusing on people.
Most organizations drift from creating value to capturing it, making them vulnerable. Human-Centered Business is the fix: deep customer understanding to know what value to create and aligned teams that know how to create it. Get both right, and you don't need to fight for market share. It comes to you.
It starts small, with one team that understands its customers and agrees on what to do about it.
The more artificial the intelligence, the more human your advantage has to be.
ABOUT JIM KALBACH
I write and teach about jobs to be done (JTBD), experience mapping, collaboration, and human-centered practices. I've spent over two decades in innovation and design roles and worked with organizations like eBay, IBM, EY, and Citrix.
I've written five books, including Mapping Experiences (3rd Ed), The Jobs to Be Done Playbook and Collaborative Intelligence. Together with the JTBD Toolkit, I help teams get closer to what their customers actually need.
I live in Jersey City with my wife, Nathalie, and play jazz bass on the side.
WORK WITH ME
I offer keynotes, workshops, facilitation, coaching, and consulting.
Tell me what you’re working on.